I have the pleasure of working with an expert in eating behaviors and the Director of the Food and Brand Lab at Cornell University, Dr. Brian Wansink. Dr. Wansink wrote the book “Mindless Eating, Why We Eat More Than We Think” with his 20+ years of research and was a main contributor to the 100 calorie snack pack. The book includes fun and entertaining experiments like watching people eat 5 day old stale popcorn until it was gone – just because it was free and in front of them. The book is a great read. It’s very funny and entertaining and will make you unbelievably aware of your own eating habits called “eating scripts.”

The book was the premise of two (2) sites endorsed by Dr. Wansink: http://www.mindlessproducts.com and http://www.mindlessmethod.com. Mindless Products has a dinnerware line called “thinware.” Thinware was specifically designed by Dr. Wansink with a formula for shape, color, pattern, and size to promote proper portions making a person feel completely satiated after their meal.

The Mindless Method is a weight loss program that is not a diet. The Method is also based on the book and changes bad eating habits into good eating habits mindlessly. “The best diet is the one you don’t know you’re on.” Dr. Wansink with all of his years of research has come to one absolute conclusion – It’s a lot easier to change your environment than to change your mind.

Check out the sites. I think you will be amazed and informed as well as entertained.